Become the go-to person in your niche.
1-to-1 consulting and coaching for founders ready to start taking their personal brand seriously so they can attract their ideal customers.
Does this sound like you...
You have no idea what to say and struggle to come up with original ideas for content.
You don't have enough time to keep the momentum going and stay consistent.
Imposter syndrome stops you every time you think about putting yourself out there.
I've been there. It's frustrating, right? You end up pouring hours and hours into it and the result? Nothing. Crickets. Tumbleweed. You look at your favourite creators and can't understand what they're doing differently.
Well here's the winning formula...
You need to be laser-focused on your specific area of expertise so you can go deeper.
You need to establish your own unique category POV so you can stand out from the rest.
You need to communicate with your authentic tone of voice so you can connect with followers.
The founders who successfully find their own unique combination of proficiency, perspective, and personality are the ones who build a loyal following and attract their ideal customers.I call it a Founder FingerprintTM.
And my job is to help you find yours.
Here's how things go down...
Phase 01.
I'll audit your brand.
I'll go through your website, LinkedIn, newsletter, and your answers to the intake questionnaire. This means I'll better understand you and your world, and know what needs improvement.
Phase 02.
We'll find your fingerprint.
Through a series of remote workshops, I'll work with you to define your audience, areas of expertise, unique perspective, and personality. We'll also map out a high-level content strategy.
Phase 03.
I'll write your fingerprint.
You'll get a Notion document outlining your Founder FingerprintTM, including:— Your target audience
— Your core expertise
— Your unique POV
— Your tone of voice
— Your content strategy
Phase 04.
I'll provide ongoing support.
We'll get on a call each week to come up with content ideas and keep you accountable. I'll provide feedback on your content and you'll have constant messaging access to me.
(The first month of this is included in the program for free. If you want to continue then it'll cost $500 per month.)
Founder Fingerprint Program.
$2,000
Includes:— Personal brand audit
— 2x 90-minute remote workshops
— Founder Fingerprint strategy doc
— 1x month of coaching
How long does it take?Usually around 2-3 weeks after you pay, depending on your availability and how fast you can make decisions. I try to keep things moving to keep momentum up.
How do the workshops work?We'll hop on a video call and then you'll be invited to a Miro board with various exercises to work through together. It's a guided session that's a little like founder therapy.
Can you also create my content?I think you're better off learning how to create great content yourself. Teach a person to fish and all that. But if you genuinely can't, then we can figure something out.
How do you find my POV?For starters, it's already in your head. It's just hidden away somewhere. My job is to give you the structure and challenge so you gain clarity and solidify it.
What do I get in the ongoing support?Sometimes it's hard to keep on track, even if you have the best intentions. The ongoing support means you'll have me by your side as your coach, advisor, and cheerleader.
What if I'm not a founder?Despite the name, pretty much anyone can benefit from finding their Founder Fingerprint, whether you're a founder, freelancer, or exec at another company. Not sure? Let's chat.
Let's find your fingerprint.